Profile
Growth | Performance | Marketing
Industry expertise in advertising and revenue generation
Competencies and Products
Marketing Leadership |
Market Strategy / Data Analysis
Go-To-Market (GTM) Launch
Lifecycle Management
Media Tech And Tool Innovation
User / Customer Acquisition
Products and Industry |
Mobile Application Publishing
Apps: Entertainment / Mobile / Security
Platforms: Client, Web, App
Growth and Retention
Web Advertising / Mobile Advertising
Technologies |
Web and App Publishing
Go-To-Market (GTM) Games Launch
SaaS Logistics Software
Technical and Vendor Integration
Mobile Measurement Partners
Experience
gameXchanger | Fractional Consultant | 2024 - Present
TruPlay Games | Senior User Acquisition Manager | 2023
thatgamecompany | Senior Growth Marketing Manager | 2022 - 2023
TogetherLabs | Senior Monetization Manager | 2019 - 2022
Psafe | Senior Growth Marketing Manager | 2018 - 2019
Crux Systems | User Acquisition Manager | 2016 - 2018
Seasun Games | User Acquisition | 2015 - 2016
WB Games | User Acquisition Analyst | 2015
MA, Asian American Studies & Sociology | San Francisco State University
BA, Business Administration & Marketing | San Francisco State University
Certificates: Google Ads, SEO/PPC/Social Media, Salesforce, Tableau, SQL
Wes Kao’s Executive Communication & Influence Course
Goldvarg Consulting Group Professional Coaching Certification · ICF Accredited
Education