In this case study, I was asked to demonstrate my strategic thinking and execution across three core areas of digital marketing, email, business planning, and Meta Ads campaign management.

In this post, I provided a comprehensive user acquisition framework that connects performance data, channel strategy, creative development, optimization, and reporting.

I created a comprehensive performance marketing strategy around the intentional lowering of ROAS to support top-line growth.

I analyzed 10 weeks of UA performance, calculated key metrics, and a pattern was immediately clear: impressions and clicks dropped mid-campaign due to creative fatigue.