I have 13 years of experience as a marketing analyst, user acquisition manager, and senior marketing lead.

My background spans mobile apps, gaming, utilities, SaaS, and entertainment.

I’ve worked across startups and fast-growing organizations, some that failed spectacularly and others that exceeded every expectation.

In every role, regardless of the company stage or my tenure, I’ve consistently delivered a positive, measurable impact.

Areas of Expertise

Growth Marketing

Customer Acquisition

Partner/Vendor Management

Data Analytics/Management

Professional Coaching

Projects

Fractional consulting business

Entertainment app for children

Multi-platform casual cozy game

Virtual world / social platform / metaverse platform

iOS and Android B2B security app

Shipping container tracking company

Innovative multi-platform MMORPG

Two well-known IPs

Real-time multiplayer mobile app

Multiple client and web games

  1. I lead with clarity, empathy, and data, ensuring every project blends strategic rigor with a deep understanding of the people involved.

  2. I collaborate by elevating others, creating structure, alignment, and shared ownership so teams can move faster and produce their best work.

  3. I work with a coaching mindset, asking thoughtful questions, listening deeply, and helping colleagues unlock insights that improve both performance and confidence.

  4. I operate with high accountability and integrity, while maintaining transparency, respect, and trust across cross-functional teams.

  5. I bring a builder’s mentality, approaching challenges with curiosity, and turning ambiguity into actionable plans that drive measurable growth.

The Way I Work